‘Sneakerheads’

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Picture this:

Young boys with sneakers slung around their shoulders and pockets full of cash, huddle in hotel ballrooms and high school gyms, shouting and bartering as if they were on a trading room floor. This latest sports footwear craze, this teenage marketplace for high-end sneakers, has spread across the US. These teenage traders know their stuff; they recite resale values and spout debut dates for new lines.

Imagine this:

One of the 14-year-olds already has 81 pairs in his sneaker collection, costing $11,000 but worth probably $20,000 if he sold them all. But that’s a small corner of the market: basketball sneaker sales made up $4.5 billion of the total $21 billion athletic shoe business, according to Princeton Retail Analysis.

Top this:

At a Manhattan event, one young vendor turned away $98,000 in cash for his Nike Air Yeezy 2 “Red October” sneakers, designed by Kanye West and signed by the artist himself onstage at the Nassau Coliseum in February.

Excerpts from Article and Photo Source:

http://www.nytimes.com/2014/04/17/business/a-thriving-market-where-air-jordans-are-blue-chips.html?_r=0

 

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