In a travelling exhibit, high-end retailer Holt Renfrew partnered with the French Embassy to reveal what the highest price items are made of. Combining art and science, Paris-based journalist Laurence Picot used a medical scanner and photography to examine fourteen top luxury items. These included the new Hermès saddle, the S.T. Dupont lighter and Pierre Corthay shoes.
“LuxInside – Traces of Man” offers an inside view of excellent craftsmanship. “The principle behind luxury products is that you should not see signs of human innovation or the work that went into them,” Picot explained. Nevertheless, she was fascinated by the manufacturing processes and the people involved. Unsurprisingly, luxury retailers were unwilling to reveal the inner qualities of their designs. This only set Picot and a collective of artists and scientists onto an investigation that “diagnoses” the talent, the traces of what man has produced.
You may have wondered aloud at the $1,000 price tag for a pair of red-soled Christian Louboutin heels. There’s more to luxury than meets the eye. It is the use of a very durable, costly metal — originally patented for the aircraft industry — to structure the heel and sole, resulting in a heel that will properly support a women’s ankle and stand the test of time.
The exhibit arrived in Canada after its tour of Europe and South America.
http://www.fajomagazine.com/exclusives/luxinside
http://strategyonline.ca/2014/05/22/holt-renfrews-see-through-exhibit/
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