Philadelphia officials drafted a safety campaign aimed at pedestrians who look at their devices instead of where they’re going. “One of the messages will certainly be ‘pick your head up’ — I want to say ‘nitwit,’ but I probably shouldn’t call them names,” said Rina Cutler, deputy mayor for transportation and public utilities.
As an April Fool’s Day joke with a serious message, Philadelphia officials taped off an “e-lane” for distracted pedestrians on a sidewalk outside downtown office buildings.
Some didn’t get that it was a joke.
“The sad part is we had people who, once they realized we were going to take the e-lane away, got mad because they thought it was really helpful to not have people get in their way while they were walking and texting,” Cutler said.