N.B.A Players’ Shoe Obsession

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Pro basketball players score points under the net or from the line with passion.  They score sneakers on the street just as avidly. Wearing head-turning sneakers is part of ‘who has game’.  “Players want to be seen, and they don’t want to look alike,” said Jay Gaspar, the Phoenix Suns’ equipment manager. “Shoes become their identity.”

The N.B.A restricts players’ professional apparel to matching uniforms; they even supply the socks. But sneakers are different – the players are free to express themselves. And they do, with mucho gusto and mucho dinero. (Pleasure and pay checks.)

Go to the link below to see which player has:

  • four locations across different states to warehouse his sneaker collection?
  • a Nike sponsorship but gives himself a ‘sneaker allowance’ of $2,000 a month to buy more?
  • a sneaker vault in his home?
  • a 2,000-pair collection?
  • shoes accented in gold as a tribute to the Grammy Awards?
  • 200 pairs piled in boxes next to his bed?
  • splurged on 57 pairs in a single afternoon?
  • said he would love to wear a new style every game?
  • played in a pair of Air Yeezy 2s — an exceedingly rare sneaker, the product of a collaboration between Nike and the rapper Kanye West?
  • claimed to have “the best shoe game in the league”?

http://fdra.org/latest-news/a-huge-n-b-a-rivalry-sneaker-collections-pics/

See also:

http://ikeepsit100.com/category/sneaker-addict/

 

‘Sneakerheads’

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Picture this:

Young boys with sneakers slung around their shoulders and pockets full of cash, huddle in hotel ballrooms and high school gyms, shouting and bartering as if they were on a trading room floor. This latest sports footwear craze, this teenage marketplace for high-end sneakers, has spread across the US. These teenage traders know their stuff; they recite resale values and spout debut dates for new lines.

Imagine this:

One of the 14-year-olds already has 81 pairs in his sneaker collection, costing $11,000 but worth probably $20,000 if he sold them all. But that’s a small corner of the market: basketball sneaker sales made up $4.5 billion of the total $21 billion athletic shoe business, according to Princeton Retail Analysis.

Top this:

At a Manhattan event, one young vendor turned away $98,000 in cash for his Nike Air Yeezy 2 “Red October” sneakers, designed by Kanye West and signed by the artist himself onstage at the Nassau Coliseum in February.

Excerpts from Article and Photo Source:

http://www.nytimes.com/2014/04/17/business/a-thriving-market-where-air-jordans-are-blue-chips.html?_r=0