Sneaker Fashion: Street Scenes in NYC

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In print too small to read, Bill Cunningham of the New York Times writes:

ON THE RIGHT FOOT: Elaborately decorated sneakers are playing a starring role. A trend not unlike the highly embellished women’s handbags at the turn of this century, it is definitely a men’s thing, although women are showing variations. This winter, Saks Fifth Avenue devoted five prime windows just to sneakers. Some with wings echo Mercury, and others are decorated with chains or bones, and then there are sneakers with contrasting laces.”

 

http://www.nytimes.com/2014/04/27/fashion/bill-cunningham-on-mens-sneakers.html?_r=0

Simple Steps to Selling a Brand

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AXA EQUITABLE, a French-based insurance company, is taking an axe to its name, trimming it to AXA in the USA.

After studying consumer needs in the complex financial marketplace, their publicity company (Publicis Kaplan Thaler) has devised a sharp new campaign.  Consumers can contemplate a simple message as they climb stairs in public places such as Grand Central Station in New York.

          “Reach your financial destination one small step at a time. AXA redefining standards.”

The staircase is both the medium and the message.

 

Adapted from and photo from:

Green Pedestrian Crossings in Shanghai

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Pedestrians walk into a crosswalk and plant green leaves with every footstep.  A campaign by DDB China Group uses street art to promote walking.  While there is no guarantee that awareness will shift in a country that now boasts 500 million cars; it is an advocacy movement taking one step at a time. 

“We decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet. We lay a giant canvas of 12.6 meters long by 7 meters wide on the ground, covering the pedestrian crossing with a large leafless tree. Placed on either side of the road beneath the traffic lights, were sponge cushions soaked in green environmentally friendly washable and quick dry paint. As pedestrians walked towards the crossing, they would step onto the green sponge and as they walked, the soles of their feet would make foot imprints onto the tree on the ground. Each green footprint added to the canvas like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.”

After an initial deployment on seven Shanghai streets, the award-winning Crossing was later expanded to 132 roads in 15 Chinese cities. DDB estimates that 3.9 million people participated. Predictably, it blew up across Chinese media channels, and was even featured in the Shanghai Zheng Da Art Museum.

 

http://www.fastcoexist.com/1680511/amazing-interactive-street-art-turns-pedestrian-footsteps-into-the-leaves-of-trees